HEALTHCARE OPERATIONS. DESIGNED TO HOLD.

Better operations.
Stronger margins.

Find where your operating model breaks.
Build the ownership and accountability
that make the correction last.

Explore the
framework
THE PERSON BEHIND THE PRACTICE Chad Thursby, founder of Thursby Consulting
BUILT IN PRACTICE
74 practices

Advised since 2024.

Chad ThursbyFOUNDER, THURSBY CONSULTING
5% → 10%Operating margin · prior COO role
$5.5MNew annual revenue · prior COO role
Built to transfer.Your team runs the correction.
SCROLL TO DISCOVER

CAREER EXPERIENCE
ACROSS THE CARE CONTINUUM

UnitedHealth GroupMUSCMedical University of South CarolinaSelect MedicalCare Concierge Services

01 / THE SPACE BETWEEN THE TEAMS

The cost is in
the handoff.

Every department can look healthy.
The operation can still be losing ground.
Look at what happens between the steps.

THE PATIENT-TO-PAYMENT JOURNEYA gap in ownership
01ReferralReceived by the practice
02AuthorizationWho confirms completion?
?
03CareVisit completed
04PaymentClaim moves downstream
!

Work moved. Ownership didn’t.

The referral advances without confirmed authorization. The risk travels with it, until the delay or denial makes it visible.

ILLUSTRATIVE WORKFLOW
01

A name on the handoff.

Accountability that follows the work across departments, with a specific person responsible for the next step.

02

A shared definition of complete.

Clear evidence that a task is finished, so a handoff doesn’t depend on someone assuming it happened.

03

Visibility before the loss.

Leading operational signals that make emerging problems visible while there is still time to act.

Where this approach makes a difference

02 / THE WORK

Make the whole
operation work.

For independent practices and
healthcare organizations ready to move
from recurring friction to reliable execution.

A BETTER OPERATING RHYTHM
01 / 04

More flow.
Less friction.

Examine clinician time, patient volume, staffing, and workflow together. Identify where the operating model is constraining the capacity you already have.

  • Capacity and throughput mapping
  • Staffing and workflow alignment
  • Clear ownership at critical handoffs
↗

The goal of every engagement:
an operation that holds without the consultant in the room.

03 / THE OPERATING RECORD

A track record.
In operating terms.

Strategy matters when it changes
what happens on the floor,
in the numbers, and for the patient.

FROM CHAD’S TENURE AS CHIEF OPERATING OFFICER

An operating model
with room to grow.

Doubled operating margin while adding $5.5 million in new annual revenue and positioning a physician-owned practice for a sale above $17 million.

OPERATIONS. ECONOMICS. EXECUTION.
OPERATING MARGIN2× improvement
5%
BEFORE
↗
10%
AFTER
+$5.5MNew annual revenue
$17M+Sale positioning

Selected outcomes from Chad’s prior leadership roles, shown in their specific operating contexts. They are not a forecast of future engagement results.

24%
IN THE INDEPENDENT PRACTICE

Better contracts.
A stronger cost base.

Supply contract renegotiation reduced product cost by 24% in Chad’s consulting work.

04 / A FRAMEWORK BUILT FROM THE WORK

Close the loop.
Make the change hold.

The Closed Loop Execution Framework.
Four connected governance components.
A more accountable way to operate.

CLOSED LOOP
EXECUTION
01020304
FROM DEFINITION TO FINANCIAL ALIGNMENT
WHAT DOES FINISHED ACTUALLY MEAN?

Establish a shared, verifiable finish line for the work. A task is complete when the required outcome is confirmed, rather than when it is simply passed along.

AJ
HCS↗

PUBLISHED / JUNE 2026

Practice, with a research foundation.

Chad’s Closed Loop Execution Framework, published in the American Journal of Healthcare Strategy, with co-author Bruno Baiocchi.

Read the published framework
RESEARCH IN DEVELOPMENT

The Governance Deficit Index

A diagnostic for structural weaknesses in governance and the financial exposure they may create.

A second manuscript is under editorial review. Prospective field validation is planned with partner sites.
Chad Thursby seated in a contemporary office
THE PERSPECTIVE BEHIND THE PRACTICEArchitect.
Operator.
CHAD THURSBY / FOUNDER

05 / MEET CHAD

Designed at the top.
Proven on
the floor.

The perspective to design the operating model.
The experience to stand on the floor and run it.

Chad brings economics, healthcare leadership, and firsthand operating experience to the same table. He connects the design of governance and incentives with the practical work of making them function under pressure.

Through Thursby Consulting, he has advised 74 independent medical practices since 2024. The work ends with clear ownership, usable standards, and a team equipped to run the correction.

DHAMBACHFPLSSGB
“Protect the people next to you.
Define the job. Hold the line.”
Chad ThursbyFOUNDER, THURSBY CONSULTING
PANAMA CITY BEACH, FLORIDA

BEFORE WE BEGIN

A clearer
starting point.

The work starts with your context.

Who is Thursby Consulting for?+

Independent medical practices and healthcare organizations facing operational friction, margin pressure, unclear accountability, or gaps between teams. Share your setting and the issue you are trying to solve so Chad can assess the fit.

What happens in the first conversation?+

You describe what is happening, where it creates friction, and what a better outcome would mean. The conversation helps identify a useful starting point and whether an engagement makes sense for your organization.

How is the Governance Deficit Index being developed?+

The GDI examines structural conditions behind operational and financial failure. A second manuscript is under editorial review, and prospective field validation is planned with partner sites. It should be understood in that research context.

What does a successful engagement leave behind?+

A correction your organization can run: named owners, clear completion standards, meaningful performance visibility, and an operating rhythm that supports accountability after the engagement ends.

A CLEARER WAY FORWARD

Build an operation
that holds.

Bring the operational challenge that keeps returning. Start a focused conversation about what needs to change and where to begin.

chad@chadthursby.com ↗
Work directly with Chad Thursby.Healthcare operations · Governance · Margin improvement
FOR THE INSTITUTION.FOR THE PEOPLE IT SERVES.

01 / YOUR STARTING POINT

Where does the
operation need to move?

Choose the challenge closest to yours.